CBC Losing Viewers, Ad Revenue Plunging

Without forcibly extracting taxpayers dollars, CBC would be unable to survive.

CBC has one of the biggest advantages ever enjoyed by a ‘media organization.’

Not only are they state-controlled and state-funded, but they also get revenue from private sector ads.

Yet, despite all of their advantages, they’re still failing.

Apparently, if you don’t have content people want to watch, it won’t work out well.

And now, there’s more evidence of CBC’s mounting struggles.

As reported by Blacklocks CBC’s ad revenue is down 53% in the last five years.

The Toronto Sun noted that CBC’s ad revenue went from $192.2 million in the first two quarters of 2014, and has now fallen to $92.8 million in the first six months of 2019.

A key reason for the loss of ad revenue is because CBC’s viewership is plunging.

Unfortunately, CBC will continue to hobble along due to federal government funding, money forcibly extracted from taxpayers. And this endless amount of taxpayer money means CBC is never forced to actually adapt or realize that their content isn’t resonating.

For example, CBC’s endless focus on US politics means that their coverage is often identical to what Canadians can find on any of the many US networks that are shown in our country.

It seems no matter how badly CBC fails, their only ‘solution’ is to just take more and more of our money.

Spencer Fernando

Photo – Twitter